Digitalization by Advantum

Digitalization is the “New Normal”

The Covid-19 pandemic did not usher in the new age of digitalization in the maritime industry, but it has certainly proved how essential it is for Caribbean shipping interests to embrace the use of digital technologies for the continuation of their businesses and to provide new revenue and value-producing opportunities.

Fortunately, companies such as Advantum have been providing port, shipping, freight and transportation companies in the Caribbean with the information technology (IT) services required for a smooth and effective transition to this new world of speed, efficiency and customer satisfaction.

The implementation of social distancing requirements necessary to combat the rapid spread of the virus means that employers have been forced to adjust their operating paradigm to facilitate work-from-home arrangements. This is one of the characteristics of the “new normal” that will continue long after Covid-19 and can only be effectively implemented through Workflow Automation; but what is workflow automation? How does it facilitate work-from-home arrangements without losing profitability? Will my company’s and my clients’ information be secure? Will it replace people by taking away their jobs? Will less human interaction cause the business environment to become more impersonal? Those are only a few of the questions that must be addressed in this new era.

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